it is hard for me to reconcile my own carbon footprint. i often woder how i can. i travel around the world to work to inspire groups to change their ways in order to save the planet, and yet i am actively damaging it. should i worry about this as much as i do? there are so many who travel even more than me and do not care at all.... i see them every week i the BA lounges. yet, in a strange way, this inspires me even more to get the message out and to challenge myslef to think of ways that we can continue to make a difference in as many people's lives as possible. i know that this is my/our opportunity and repsonsilibility. how can i/we be more effetive? how can i/we reach even more people? i know that we can and must!