womens Forum Day 1 Social Networking session
October 12, 2007 by Chris | permalink
B Giussani
S Kish
A Lange
M Cattaui
D Mehta
J-L Constanza
The session was packed. It was opened by the facilitator by allowing each panel member to make a comment. They are as follows:
BG Second life is a platform that socializes the interaction with information.
AL – Facebook.com and similar sites are not really about extending ones circle of friendships; rather it is about building new types of relationships. These networks are really for generation Y, they are the first group to really utilize this to its fullest potential. 60% of all teenagers are a part of a social network, 80% of all 18-20 year olds are on Social networks.
SK - the reality of all human interaction is networking. The real question is what is the role of networking for the enterprise. Today we are potentially at a new point of inflection as far as the relationship between transaction cost and implementation cost. How this will play itself will play out will be very interesting.
MC [Moderator] – what is the relationship between trust and authenticity? This will be an important issue for us to talk about.
DM - I wish to share a bit of my Tsunami experience. When it hit, we started to take up SMS messages and posting them onto our blog. This was really helpful as all telephone lines were down, but not the wireless. We were able to broker international assistance. The blog was not enough and we had to migrate to a WIKI. During the Tsunami Skype did not work. During Katrina, Skype worked and we were able to use it; we essentially manned the ‘skypephonelines’ for a month during the fiasco..
JLC - we now see that internet time has surpassed TV time. This is really incredible.
BG –Pointed out that the issue of secod life and linear life are irrelevant. To prove his point, he asked how many had checked their phones or blackberrys while listening….this is a manifestation of the combination of virtual and linear.
Comment from Bloomberg.com. – this new disaggregation is coming at a cost. How can newsgathering continue to be free? At some point someone must pay as we need to have the means to live.
BG noted that Bloomberg understands the difference between content and
distribution.
AL said that she does not want to change society. Machine connectivity is only going to increase. How will we be able to domesticate the machine?
Comment – my son told me that I need to think like a computer….
Question – is it easier to make a social network in a certain continent? What will our kids do with this?
Lets come back to the questions of trust, confidence and social networks…..
BG – the internet is continuing to grow exponentially and will most likely continue to do so. We have to think about this and how it will impact all of us. He told us about the ‘hole in the wall’ project that has taken place around the world. This was a project where a screen was built into a wall and the kids learned thru it. They learned English etc….the point was that this was a deep domestication of mature technology.
AL – we do advise our customers to create social networks. She also noted that the closer the network is to the individual’s interest, the more effective and strong the network will be.
SK bill of right – own your own information. You should be able to control with whom you share it with. You should be able to dictate with whom the information is shared externally.
BG pointed out that the trust is an important issue. You can get a good idea about the ‘trustworthyness’ of an individual is easy to check out by the references on the web….ie facebook friends, google etc.
Great session.

