http://en.wikipedia.org/wiki/Michael_Malone
His new book will be ....... The Protean Corporation
disturbing trends in the corporation. he now realizes that the Virtual Corporation has happened faster than they ever imagined. he noted four trends
1. the second and third billions of mobile phone owners - they are a different breed.
2. the global wireless broadband web
3. the entrepreneurial society - the US might be the first society in which this is te basic tenant of the entire society. he feels that the loyalty structure will be to a newly defined group, rather than their local tribe. this will impact in fashion as well as stability.
4. a new generation
the gerat forces at work on the modern corporation
Centrifugal - technology, culture and demographics
Centripetal - human beings need socialization, commitment to a larger purpose, continuity and a sense of legacy. this last is the most important. people NEED to be part pf something bigger than themselves.
he was looking at his resume and he realized aht all of the companies that he worked for no longer exist. he felt remosrseful
Proto-corpoprations: craft guilds, market shops, trading companies
First corporations [17th C] the dutch east india company
the industrial revolution/English [early 19th]
Interchangable parts /American early [19th C]
Big Iron / Factory [mid 19thC]
Scientific Managment/Taylorism/Progressivism - [late 19th]
Corporate Era/divisionalization/Sloan [early 20thC]
Technology Corporation/HP [mid 20th C]
The Virtual/Adaptive/Wired Corporation [Late 20th C]
Opposing rends - greater autonomy of employees and heavier use of technology for decisions
other one is reduced management control and diminishing organizational structure
the central paradox today is: how do you remain fixed and enduring, while at the same time utterly flexible and adaptive? how do you become a shape shifter without loosing your identity and soul?????
in nature, every entity, even if it seems chaotic has a core.
tehre are three pats to a
the Core - permanent, slowly evolving, manages the culture and the health of the firm, lifetime employment, reports to the board, prevented from running corporation operations, the Immortals... the last one to turn off the lights who must be there after the 'maverick' CEO comes in and pushes out all of the corporate knowledge. their job is NOT to run the company, but to nurture the soul of the company. Most would find it excruciatingly boring.
The Inner Ring - the full-time employees, the guts of the traditional company, the managing and operating environment, they recruit and manage the cloud.
The Cloud - 90% of workers i the the contemporary company, composed of 'alternative employees' like part-timers and contractors, employment can range from minutes to hours, require quick acculturation to the company. the biggest challenge will be how to get these folks 'into' the company.... to help them understand how things work at the company.
THE COMPETENCE AGGREGATOR will be the next star. this will be a new profession that has the final realization of the capability to bring folks together to chase after new markets. Think of Silicon Valley as a company. they will be vital 'intrapreneur' of the corporation which search
The Protean Corporation will be a shape shifter. it will be fixed and yet in perpetual motion. it will have to be both public and private. it will have to be able to put assets in both sides. there will be new rules from the justice department that recognizes the real value of intellectual property that is the TRUE value, not just capital value. This will include the realm as well as both profit and non-profit.
just consider if the foundations from companies would be able to link to the core competence of the company.