reaching kids with CGI

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I had the pleasure of seeing Happy Feet on Imax yesterday afternoon (the movie trailer can also be found on MySpace). I had to convince my friend Rob, but I think my childish tugs at his arm finally persuaded him, and we joined the throngs of children and obliging parents. Let it be known, that if someone needs me to take their children to see an animation, I am very happy to do the job. I can't believe the high quality of computer generated imagery. The snow, the looming ice floats, and the turbulent ocean in motion looked fantastically realistic. I was pleased to see the producer trying to reach a younger target (Inconvenient Truth was better for the adults) regarding the threats of climate change and human expansion.

While the cynics among us would like to think that children are only interested in the latest Nintendo playstation, at tail end of the movie I did notice a few young ones on the stairwell tapping their feet echoing the happy moves of Mumble the penguin.

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