Can Consumption Change The World?
March 27, 2007 by francesca | permalink
An excellent article by Alex Steffen on why consumption and greening our way out through purchases is not going to change the world, or build us a better one on a massive enough scale. He raises the cynical voice that has been playing inside of my mind since I first laid eyes on the assembly line of green products coming my way via any suburban Walmart or mega-store. As he points out, the most sustainable product is the one you never bought!
Alex doesn't toss consumption entirely out the window, rather he proposes multiplying the leverage of consumption in five strategic ways in order to send strong market signals through the economy to the people that can really produce systemic change. Amen.
